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Focus on Your Digital Marketing to Increase Sales
A website with an integrated CRM (customer relationship management) may be the tool to drive increased sales, since it allows you to focus on your top prospects! Ideally, you want to achieve increased...
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March 2017 Message from Phaedra Earhart
So far, this year has been full of forming new partnerships and creating lasting relationships with our community partners, such as ASBA, ASU Sparxx, Arizona Hispanic Chamber of Commerce, e-Women...
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Making the Shift to Woman-Owned, Woman-Operated Businesses
A brand-new organization known as WOWOB (Woman Owned, Woman Operated Business) got off to a rousing start last month with a spectacular launch party held at Splash Printing & Marketing in...
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How to Keep Good Workers: Follow the Golden Rule
Hiring good workers is a critical function for every small business, but it’s only the beginning. One of the biggest costs to small businesses, both in the outlay of actual money and in lost...
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Five Critical Elements that May Be Missing from Your Website Copy
You know what drives me nuts? Putting a lot of effort into something and then not getting much to show for it. I hate that, and I try to avoid it as much as possible. But sometimes it happens anyway....
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Strategies for a Worry-Free Vacation
Vacation is meant to be a time to reset and relax. But for some of us, letting go of the office while away proves difficult. However, it doesn’t have to be that way. With these helpful reminders, you...
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Business Insurance is Not a Luxury for Small-Business Owners
You are a strong, smart entrepreneur. You own your own business because you have a passion for what you do and know in your heart you are the best person to do it, whatever that passion is. Your...
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How to Collaborate with a Purpose
For many of us, collaborations resemble this scenario: A team is brought together; the problem is defined; some, not all, individuals begin to participate in the discussion; a solution is developed,...
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Are your Employees Taking Advantage of You?
Would you agree that some of your employees are rock-star performers, some are just OK, and, for a small few, you’d like a genie to change them into statues so they stop disrupting others? Let’s take...
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July 2017 Message from Phaedra Earhart
So far, this year has been full of forming new partnerships and creating lasting relationships with our community partners, such as ASBA, ASU Sparxx, Arizona Hispanic Chamber of Commerce, e-Women...
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